ICA had various digital versions of their logotype. All were different digitizations from Rune Monö’s original drawing (1963). ICA wanted a new version which was going to be a perfect digitization to replace all previous versions. At first I wanted to do a more optical version of the logotype where the geometrics could be replaced by a little more optical handling of the C and the join between C and A, but it was decided that the original drawing must be followed. The drawing was then carefully analysed and the logotype was rebuilt from scratch with correct bezier curves.

Created for ICA at Pangea design, 2009.